Kodak has done something extremely innovative on a very basic thing.
This morning I go the USA Today site to read a story about the Super Bowl ads. And I want to take it home to read over the weekend and I go to print it out.
And viola the screen shot to the left shows what popped up. A print screen with a Kodak brand printer on top - what smart placement. Something very simple yet very effective. I didn't even know that Kodak made printers but the next time I'm in the market for a printer I'll think about Kodak.
This is a great example of a brand finding an application that works to their benefit. Kodak makes printers and they are sponsoring printing on the USA Today site. Very, very smart and well done Kodak.
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