OK it's been running for a few weeks now but I want to officially say that the current Arby's campaign "It's Good Mood Food" is bad. It does not communicate anything positive about the brand. It's the type of campaign that actually makes you not want to go to the restaurant.
The tag line is so far from reality it is actually laughable - is that what they were trying for?
The spokes character is not a good singer. And the spot with the bank robber taking a break to have a Buffalo Chicken Sandwich is just plain dumb.
This is the type of advertising that gives us advertising professionals a bad name.
C'mon Arby's you can't do better than that? Does anyone else think this campaign is bad or is just me?
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