Spring Cleaning for Brands

This past weekend I was cleaning out the garage - just some normal spring cleaning chores. Sweep the floor, put the Christmas decorations up in the rafters and in general put the winter stuff away and make room for the spring/summer garden stuff.

As was I doing this cleansing and refreshing I was thinking about the brands out there that we all work on - should we be doing some spring cleaning for them? Absolutely and today is as good as any to do a little inventory check on the health of the brand that you are working on.

So here is my spring cleaning checklist for your brand.

1) Innovate or die. This is a marketing mantra that we have often heard but in today's hyper-connected society this is truly the success path for any business. Are you reshaping the product, the product's offering and experiences that your product delivers to customers. What are the things that you should be tuning up?

2) It's not just 24/7 it is really 365. As social media is leading to customers touching and interacting with your brand every day - you need to shift from thinking about just campaigns to conversations. Are you building a long-term conversation platform that will make your brand indispensable in today's marketplace?

3) Be interesting. Duh - of course your brand is interesting. But do you practice this each and every day? A brand that generates little conversation today is doomed. People today are talking about brands that matter to them. Are you doing things to make your brand part of consumer's conversations?

My three spring cleaning tips for your brand are quite simple but very important to execute. Doing this will make your business more innovative and importantly more interesting. Happy spring cleaning.