Last night I had the opportunity with a few other Preston Kelly team members to take in another Conversation about the future of advertising (CATFOA) discussion at the Fine Line in Minneapolis. The speaker was Hasehem Bajwa (twitter.com/hashembajwa) the Director of Digital Strategy at Droga in NYC.
His topic was about what he envisions happening in the near future with advertising. He spoke of different platforms that are both very visible and others that are just appearing on the radar screen. He was the recent Chirp conference and quoted Evan Williams one of the founders of Twitter "Twitter is not a social network, it is an information network." What a great way to package what Twitter can be and not just what it is currently called.
Some cool new sites/platforms he mentioned that are worth checking out:
-Cabsense a tool in NYC to help you identify where cabs usually are at certain times - enabling you to be on the right corner at the right time.
-Morsel- a GE program that provides health tips every day kind of like a Foursquare to help incentify good health
-Hunch - a program that interprets what people will do or how they will answer questions.
Some other great quotes from Hashem were:
-"A media buy is not a social media strategy."
-"No campaign today is complete without an application."
-"Nobody knows everything right now - we are all learning together."
He summarized why Droga has been successful in four points:
1) No legacy to undo - new start-up versus an Ogilvy type agency
2) Walking our talk - do what they talk about
3) Looking outside for insight - they bring in lots of outside panelists and speakers looking for the great nugget
4) To do different things, they hire different people. Not just the traditional types.
It was another great night of learning and sharing at the CATFOA series put on jointly by MIMA and MCAD. The next session is on May 10th. Go ahead venture out and learn something new. I know that I do when I go to these sessions.
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