It is all about stories.

This past weekend I was back home in North Dakota with a family gathering of about 45 immediate family members to celebrate my Mom's birthday. It was a fun weekend full of everyone sharing current and past stories.  Isn't that what it is all about?

Whether it is personal or professional the ability to tell great stories is the linchpin to everything.  And from a personal perspective the older the story the better as they get slightly enhanced over time.

It really hit me yesterday driving back the ritual of storytelling and the importance of passing it down from one generation to another. And for brands it is important to share stories with your customers across the wide range of platforms today and especially social media.  Yes stories are what it is all about.