This past week my son brought home a retro package of Mountain Dew and it brought me back to my youth. "Yahoo it's Mountain Dew" as an advertising tag line probably wouldn't cut it today.
Soda brands and cereal brands have been using throwback packaging for a couple of years. Probably to add a little excitement to their brands when they don't have product improvements to tout.
What do you think of retro packaging? Will you buy something with packaging from years back? Would love to hear if this entices you to buy a product. Let me know.
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