Yes this is an interesting term and it is very applicable to our business. LAMSTAIH = "Look at more stuff. Think about it harder".
Each and every day in our business we are looking at strategies, plans and executions across many different communication platforms. And sometimes we have time pressures to complete parts of projects.
I am going to challenge myself to "LAMSTAIH" on projects because I believe that more good things will happen. We will get tighter strategies, leading to more innovative plans and executions that create more meaningful conversations with the community that we are trying to reach.
Seems like a simple exercise but sometimes we pass by it because we are stretched for time. However, I think it's worth just a little more time to think about it and to make everything as good as we can for our clients. They want our insights and ideas and we owe it to them to deliver the best stuff than we can.
So next time you think you've exhasuted every approach - step back and "LAMSTAIH".
What do you think?
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