Social Media and Beer?

I'm thinking a headline with "beer" in it may capture the attention of many beer drinkers at least.

This morning I'm walking into the office and see this billboard with the headline "Best social medium Twitter or beer? The product is Summit Beer. They have a very smart tag line "Get to the bottom of it" - drink a glass of Summit and it will help you get through the discussion.

Smart creative work by a local Twin Cities agency I believe GDB.

My observation on this clever billboard is that "Twitter" is now becoming part of our normal everyday conversation. Only 17 million people use Twitter yet we can now use the brand in a headline because the brand awareness of Twitter is over 90%. This is a headline that would not have worked as effectively only 12 months ago but today it is spot on.

Being a heavy Twitter user I found this headline very thought provoking and the medium was perfect. So a shout out to Summit Beer and their ad agency for a smart outdoor board. Nice work everyone.

Also being a heavy user of Foursquare I'm waiting for the first brand to use this social media platform in their mass communication. How long before that happens? Would love to hear what you think.