Last Friday I had the opportunity to sit in on SMBMSP#27 at the Target Center in Minneapolis and to hear the panel talk about how social media is impacting sports.
It was great panel including Candice Wiggins of he Minnesota Lynx, Gregg Litman from WCCO, Matt Teske of the St. Paul Saints, Scott Spiridigliozzi of the MN T-Wolves and Austin Stair Calhoun from the U of M Tucker Center.
@candicewiggins started things of by saying that "Twitter is like Cheers - it's a friendly place." She has been involved in Twitter before the WNBA had any special rules around the platform. "We didn't have any social media training from the WNBA - I just started doing it."
Candice was very articulate and very interested in using social media to build her own personal brand but to also hear what fans had to say. She is using Twitter more of a fan interface than Facebook right now.
@mattteske from the St. Paul Saints talked about how "Social media really breaks down the walls. Allows us to have great fan interaction that we couldn't have before. We can react very quickly to our guests."
@liozzi from the MN Timberwolves talked about how they want to be more "transparent" with their fans. They've had various Twitter/Facebook events since starting to ramp up in the Spring of 2009.
It was a good session in a very interesting space - Target Center with only about 200+ people in the stands. Good panel and was worth the time investment to hear the panel and Q & A. Nice job SMBMSP for putting on this session. Looking forward to what's next in July.
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