Are you loyal?

"Loyalty demands participation, the rest is simply wishful thinking."

I love quotes and this one really hits home for me. Yesterday as I was driving home I pulled up to a stop light and right in front of me was one of my client's vehicles wrapped with the creative that we developed for HealthPartners.

For me I love to see Preston Kelly client stuff out in the marketplace -whether it's a new TV ad for Grand Casino, a billboard for the YMCA, a radio spot for Be the Match and on and on . . . Or it's shopping every Saturday morning at Rainbow Foods, doing some shopping out at the Mall of America or taking a weekend visit with the kids to the Minnesota Zoo. These are just some of the clients of our agency that I love to support.

Supporting clients is something that was instilled in me early on in my career when I worked at Campbell Mithun. One of my mentors preached the importance of using the agency's clients products and services.

I remember the first brand that I worked on was Crispy Wheats 'n Raisins a General Mills product. That first shopping trip after I started working on the brand was out to a local grocery store in Minneapolis. I sat in the cereal aisle for a few minutes observing people as they made their choices. It wasn't long before a customer came by and picked up a box of Crispy Wheats 'n Raisins. I remember that moment and how cool I felt that a customer was buying a product that I worked on. And then I preceded to walk over and put in that same brand of cereal into my cart - oh yes client loyalty.

So today I take pride and feel the need to always be looking for a way to support the clients of our agency. Whether it is using their products or services or visiting their businesses I believe in the importance of supporting them. And I love to see their TV, radio, newspaper outdoor ads across the Twin Cities and following them in the digital space.

Client loyalty is important and I'm proud of the clients that we work with. How about you are you proud of the clients you work with?