What title do you want in the future?

As the marketing world continues to evolve and change - what new job titles will be out there at your agency or your company?

The media department has been changing titles over the past 15 years to things like Connections Planner or Contact Planners. The Account Management department has changed to incorporate titles like Brand Stewards.

However the creative department for the most part (outside of the interactive creative area) remains fairly consistent with the past. A creative director is still a creative director.

I believe that the creative department is on the cusp of title and definition change. Creative directors really need to become experts in all parts of the new media world. They remain key strategists and have to be experts in creative execution across a wide variety of execution platforms. However, I've heard the term used "chief choreographer" recently and I have to say that does encapsulate what the future holds for creative people. To be an expert in the convergence age they need to be able to choreograph creative for brands across many creative platforms.

So I'm wondering if our Executive Creative Director at Preston Kelly should be called our Executive Chief Choreographer. I think it's got a pretty cool sounding name. So what does everyone think of that? Time to change our creative titles?

Let me know what you think.