In a recent Fast Company issue there was an article on the subject of "oxytocin". OK so I'm curious and wondered what the heck is oxytocin? It is a hormone produced daily by our brains. Dr. Paul Zak a professor of Claremont Graduate University is the expert on this subject and he popularized "neuroeconomics" and emerging field that combines economics with biology, neuroscience and psychology.
He believes that Oxytocin is the key (not to be confused with the pain-killer oxycontin). Known as the hormone responsible for the bond between moms and their babies, oxytocin is now recognized as impactful for marketers to connect with their customers.
During his various studies over the past decade Dr. Zak has measured chemical reactions and his results are very interesting. In fact a key finding was that social networking may increase a person's oxytocin levels, and this means heightened feelings of trust, emphaty and generosity. Think about how brands can tap into this opportunity via social media messaging. They will be able to make their Facebook "likers" even stronger "likers" - maybe we could even call them "lovers".
So the simple message if you believe in what Dr. Zak is studying is that brands that clearly connect with us as consumers and raise our oxytocin levels will do well in the future. And those that can't won't.
It's time to start raising the oxytocin levels of your customers. It can't hurt can it?
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