It's a long race

Last night I had the chance to visit Target Field again and saw one of the two World Series trophy that the Minnesota Twins have.

It's always a cool thing to see a World Championship trophy and to think about how hard the people associated with the team worked to win it. It also reminded me that any success professional is usually a long race. Wins are usually not secured in a short period of time, but rather it is a long distance race.

To win over the long haul you need have a goal and be prepared to stay on your strategic course. You may get some early results that indicate you are right on target. And then you may hit some bumps on the road and you veer slightly off course. Pretty much like a typical MLB season for most teams. You win some, you lose some and then you have some close games and if you win a majority of them - you end up having a successful season.

So while you are managing a brand for your client you need to have this stick-to-it-tiveness also. You will have some great sales days and you might have some days that do not perform up to your goals. But you take away learning from that and keep executing to the strategies that you laid as the foundation for your plan.

When you are managing your brand - just make sure you keep your eyes on the prize. It's a long way to the finish line and you need to stick with your plan - make some slight tweaks to keep you on task. It's a long race - just be prepared to stay focused on your goals and good things tend to happen.