Nielsen just presented some interesting stats about the weekly time spent by age demographic in the U.S. for the first quarter of 2010. While these numbers should not be a shock to me - it is always a little eye-opening when you see how much time people are using technology each week.
-Watching Traditional TV = 35 hours and 34 minutes
-Watching Timeshifted TV = 2 hours and 9 minutes
-Using the Internet - 3 hours and 52 minutes
-Watching Video on Internet = 20 minutes
-Mobile subscribers watching Video on a mobile phone = 4 minutes
Despite all the notices that TV viewing is dying - viewers watched two more hours of TV per month in the first quarter of 2010 compared to the first quarter of 2009. How about you do you think you're watching more TV than last year.
My TV viewing is way under half of the average U.S. viewer. They have their televisions on for more than 5 hours each and every day. I'm sure part of the increase can be due to the rapid growth of more content and better quality with HDTV's. Nielsen reports that 52.7% of US homes now have HDTVs and receive HDTV signals.
I'll make this prediction right now. I bet that TV viewing in the first quarter of 2011 will increase again. Yes that is a bold prediction. But the trends continue to point to American viewers spending more time on the couch than doing other things.
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